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Cracker Barrel shares plummet after pushback on new logo, brand refresh

Business 3 Mins Read

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words Cracker Barrel against a yellow background. The phrase “old country store” has also been removed.

The company said the colors in the logo were inspired by the chain’s scrambled eggs and biscuits.

Cracker Barrel’s new logo.Cracker Barrel

The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024. Under that mission, Cracker Barrel’s brand refresh includes updates to visual elements, restaurant spaces and food and retail offerings.

Cracker Barrel said in March that the refresh will still maintain the brand’s “rich history of country hospitality” and “authentic charm that has made the brand a beloved destination for generations of families.”

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed,” Chief Marketing Officer Sarah Moore said in a media release.

However, many social media users have criticized the new logo, especially those in conservative circles. The president’s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.

Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”

The company has a relatively small market cap of about $1.2 billion compared with other restaurant chains.

Customers have also complained on social media about the interior redesign of many Cracker Barrel restaurants, saying that the new decor favors a more sterile and modern style over its tried-and-true country feel.

On the restaurant’s latest earnings call in June, Masino said Cracker Barrel had completed 20 remodels and 20 refreshes. She said the company will be sharing more information about the remodeling initiative in September.

“Employees had given us great feedback about working in those newly remodeled and refreshed stores and guests continue to tell us that they’re lighter, brighter, more welcoming and they’re enjoying them,” Masino said on the call.

Cracker Barrel is not the only stock to see large swings based on political social media posts.

Earlier this month, shares of American Eagle soared after Trump posted that an ad featuring Sydney Sweeney, which faced significant social media pushback from the left, was “the ‘HOTTEST’ ad out there.”

Back in 2023, Anheuser-Busch InBev faced heavy criticism from conservatives after a collaboration between Bud Light and social influencer Dylan Mulvaney, who is transgender.

This post appeared first on NBC NEWS

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Politics

TikTok isn’t enough to stop Gen Z from drifting to AOC. Trump must do 3 things next

Politics 6 Mins Read

The White House made headlines this week by finally joining TikTok. As someone who has been urging Republican leadership to modernize our outreach to young people for years, I believe this is a long-overdue step in the right direction. But joining TikTok isn’t enough on its own. To win over the next generation of voters, this White House must go further — and faster.

President Trump’s political comeback in 2024 wasn’t a fluke. It was built on connecting with youth voters in ways no Republican had ever tried before. When he tapped me to come on as chair of the RNC’s inaugural Youth Advisory Council in 2023, I told party leaders bluntly that the days of relying on a Sunday newspaper ad to deliver the GOP’s message were over. My generation doesn’t read the classifieds — we scroll feeds. We share memes. We stream podcasts. We are digital natives, and any party serious about winning our support has to meet us where we are.

That’s exactly what President Trump did. He embraced new platforms, leaned into long-form podcasts, and even launched a TikTok account that quickly became the fastest-growing account in the platform’s history. The results spoke for themselves. Nationally, 46% of Gen Z backed Trump in 2024, a 10-point surge from 2020. In Wisconsin, Republican support among 18-to-29-year-olds jumped from 36% in 2020 to 48% in 2024. That is a generational shift in motion.

But the work is far from over. The GOP holds the House at 218 seats — a razor-thin margin — and the results showed clear divides among young voters. Young men trended right while young women leaned left, especially on issues like abortion. The takeaway is obvious: Republicans can’t take their foot off the gas when it comes to modern youth outreach. 

And here’s the truth: if Republicans don’t stay in the game, others will. My peers are not only watching President Trump — they’re also listening to progressive Rep. Alexandria Ocasio-Cortez, D-N.Y. and even far-left figures like democratic socialist Zohran Mamdani, who could soon be mayor of New York City. 

Many in Gen Z are flirting with socialism because those voices are showing up online and on campus in ways conservatives too often don’t. If the White House and the GOP want to cement Gen Z gains, they need to get in the game now — not two years from now.

Here are three ways the White House can seize this moment:

1. Launch a White House Podcast — The Modern Fireside Chat

One of the biggest turning points in 2023 came when Trump started appearing on popular podcasts. These weren’t 7-minute cable news hits clipped for social media. They were long, unfiltered, authentic conversations lasting up to three hours. And they reached tens — sometimes hundreds — of millions of people, many of them first-time voters.

Young Americans are drowning in student debt, struggling to afford eggs, and working two jobs. They’re not paying for cable bundles. They’re streaming on YouTube and Spotify. That’s why podcasts were so effective — because they met people where they already were.

Now that he’s back in the Oval Office, President Trump should take it further by hosting a monthly White House podcast. Thirty minutes, once a month. It would be the modern equivalent of FDR’s fireside chats: a direct, unfiltered line from the president to the people. That kind of accessibility would deepen his connection with young voters and bypass the hostile filter of legacy media.

2. Take a Campus Speaking Tour

This May, just before he walked on stage to deliver the commencement address at the University of Alabama, I had the opportunity to meet with President Trump one-on-one. I told him directly: my peers don’t just want to see their president online — they want to see him on campus.

The impact of a campus speaking tour would be enormous. Universities are the beating heart of Gen Z political culture. Too often, conservatives have ceded that ground to the Left. But when Trump goes into these spaces — whether it’s a stadium filled with graduates in Alabama or a rally near a college town — students show up. And they listen.

The Kamala Harris campaign’s approach to keeping their monopoly on Gen Z last November was a political consultant’s fever dream: using trendy phrases like ‘joy’ in messaging, posting TikTok trends, and bringing our A-List celebrities. Up until that point, they executed the perfect made-in-a-lab playbook to win over my peers, but there was just one problem: she screamed at us instead of talking to us. 

There’s a difference between standing on stage next to Beyoncé and thinking that’s all you have to do to win over America’s youngest voters, and actually taking the time to fly to college campuses and throw out hot dogs in the student section like President Trump did in Tuscaloosa last October.

Remember when the world was shocked when Trump descended on the Bronx for a rally in a territory Republicans never talked about much less visited? That same feeling of excitement–of an unseen community being seen–could happen again if the president held a speech on Harvard’s campus. 

Imagine a presidential speaking tour that takes him to major universities across the country, not just red states but swing states where young voters could decide the balance of power in 2026. Hearing directly from the president of the United States, not filtered through CNN or MSNBC, would cut through the noise and give students a chance to engage with conservative ideas firsthand.

3. Keep the TikTok Account Active

Trump’s TikTok account broke records as the fastest-growing in the platform’s history. That momentum cannot go to waste now that the campaign is over. TikTok is where millions of young Americans spend their time, and the White House should treat it as a permanent tool for outreach, not just a campaign gimmick.

Behind-the-scenes videos, short policy explainers, and even lighter content showing the human side of the presidency would reach audiences that traditional news outlets will never touch. TikTok’s algorithm thrives on authenticity, and the White House has the chance to use it as a window into The People’s House — not just a political stage.

President Trump’s youth outreach strategy helped rewrite the rules of American politics. It showed Republicans that Gen Z isn’t a lost cause. In fact, we are trending conservative faster than any recent generation. But winning our support takes effort. It takes consistency. And it takes meeting us where we live — online and on campus.

Joining TikTok is a good move, but it must be the beginning, not the end. A monthly White House podcast, a presidential campus tour and a daily energetic presence on TikTok would send a clear message: this president isn’t just talking at young people — he’s talking with us. That’s how you prevent Gen Z from drifting toward AOC or Zohran Mamdani and instead lock in a generation for the conservative movement.

This post appeared first on FOX NEWS

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Politics

Trump DOJ to begin handing over Epstein files to House Oversight investigators

Politics 4 Mins Read

The Department of Justice (DOJ) is set to begin turning over documents related to Jeffrey Epstein to the House Oversight Committee Friday.

Committee Chair James Comer, R-Ky., told reporters Thursday that he had no timeline for when materials would be sent over, but confirmed he still expected files Friday.

Comer suggested that documents would be made public at some point after being assessed by the committee.

‘We’ll work as quickly as we can…this is sensitive information,’ the Kentucky Republican said in response to Fox News Digital asking about a timeline for a wide release. 

‘We want to make sure we don’t do anything to harm or jeopardize any victims that were involved in this. But we’re going to be transparent. We’re doing what we said we would do. We’re getting the documents. And, I believe the White House will work with us.’

Comer was directed to subpoena the DOJ for materials related to Epstein’s case via a bipartisan vote by committee members last month.

The subpoena deadline, originally set for earlier this week, was moved to Friday in an effort to accommodate the Trump administration – which Comer said was complying with his request.

‘There are many records in DOJ’s custody, and it will take the Department time to produce all the records and ensure the identification of victims and any child sexual abuse material are redacted,’ Comer said on Tuesday. ‘I appreciate the Trump administration’s commitment to transparency and efforts to provide the American people with information about this matter.’

He told reporters Thursday that he believed there were ‘hundreds and hundreds of pages’ of documents in existence.

‘It’s just a matter of getting it together and reviewing it, which I’m sure the Department of Justice is doing as we speak,’ Comer said.

Requested materials included all documents and communications in the DOJ’s possession relating to both Epstein and his accomplice Ghislaine Maxwell, as well as files ‘further relating or referring to human trafficking, exploitation of minors, sexual abuse, or related activity,’ according to a subpoena viewed by Fox News Digital.

Documents relating specifically to the DOJ’s prosecutions of Epstein and Maxwell, Epstein’s 2007 non-prosecution agreement with federal prosecutors in Florida, and any materials related to Epstein’s death were requested.

Renewed furor over Epstein’s case engulfed Capitol Hill after intra-GOP fallout over the Trump administration’s handling of the matter.

The DOJ effectively declared the case closed after an ‘exhaustive review,’ revealing Epstein had no ‘client list,’ did not blackmail ‘prominent individuals,’ and confirmed he did die by suicide in a New York City jail while awaiting prosecution.

In response to the backlash by some on the right, President Donald Trump and his DOJ have sought to take steps to make more information public.

Democrats seized on the backlash with newfound calls for transparency in Epstein’s case, prompting some on the right to accuse them of hypocrisy for not pushing the matter earlier.

When asked about that divide, House Oversight Committee member Rep. Jasmine Crockett, D-Texas, told reporters that Epstein’s case was not a priority for Democrats in the same way it was seen by the GOP.

‘I can tell you that Democrats, when they went out there and campaigned, they campaigned on costs, whether it was housing costs, whether it was food costs or whether they were campaigning on children, being able to get the education that they deserve in this country. This wasn’t a promise that we made. So this was not something that was front and center,’ Crockett said. 

‘I don’t see anything wrong with the fact that we were trying to do everything that we could to prevent our economy from being where it is right now. But ultimately, when people voted, they’re telling us that they voted for this particular reason. It’s important that we follow up.’

Fox News Digital reached out to the DOJ for comment but did not hear back by press time.

This post appeared first on FOX NEWS

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Stock

A Wild Ride For the History Books: 2025 Mid-Year Recap

Stock 1 Min Read

Markets don’t usually hit record highs, risk falling into bearish territory, and spring back to new highs within six months. But that’s what happened in 2025.

In this special mid-year recap, Grayson Roze sits down with David Keller, CMT, to show how disciplined routines, price-based signals, and a calm process helped them ride the whipsaw instead of getting tossed by it. You’ll see what really happened under the surface, how investor psychology drove the swings, and the exact StockCharts tools they leaned on to stay objective. 

If you’re focused on protecting capital, generating income, and sleeping well at night while still capturing the upside, this is a must-watch. Discover which charts deserve your attention now, what to ignore, and how to prep for the back half of 2025. 

This video premiered on July 23, 2025. Click on the above image to watch on our dedicated Grayson Roze page on StockCharts TV.

You can view previously recorded videos from Grayson at this link.

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Stock

Is META Breaking Out or Breaking Down?

Stock 4 Mins Read

The chart of Meta Platforms, Inc. (META) has completed a roundtrip from the February high around $740 to the April low at $480 and all the way back again.  Over the last couple weeks, META has now pulled back from its retest of all-time highs, leaving investors to wonder what may come next.

Is this the beginning of a new downtrend phase for META?  Or just a brief pullback before a new uptrend phase propels META to new all-time highs?

Today we’ll look at two potential scenarios, including the double top pattern and the cup and handle pattern, and share which technical indicators and approaches could help us determine which path plays out into August.

The double top scenario basically means that the late July retest of the previous all-time high was the end of the recent uptrend phase.  The double top pattern is literally when a major resistance level is set and then retested.  The implication is that a lack of willing buyers means the uptrend is exhausted, and there is nowhere to go but down.

While the 21-day exponential moving average is currently in play for META, I would say that a break below the 50-day moving average could confirm this as the correct scenario.  If that smoothing mechanism does not hold, then the price action would imply less of a pullback and more like the beginning of a real distribution phase.

What is META pulls back but then resumes an uptrend phase, leading META to another new all-time high?  That would result in a confirmed cup and handle pattern, created by a large rounded bottoming pattern followed by a brief pullback.  The key to this pattern is the “rim” of the cup, which sits right at $740 for META.

Given the pullback META has demonstrated so far in July, I would say that a break above the $740 level would basically confirm a bullish cup and handle pattern.  That would suggest much more upside potential for META, as the stock would literally go into previously uncharted territory.

So how can we determine which scenario is more likely to play out?  This is where we need to incorporate more technical indicators into the discussion, as a way to further validate and confirm our investment thesis.

Just to review, I think a break above $740 would confirm a bullish cup and handle pattern.  I would also say that a break below the $680 level, which would represent a move below the 50-day moving average as well as the June swing lows, would basically confirm a bearish double top pattern.

We can also use the Relative Strength Index (RSI) to help determine whether META remains in a bullish trend phase.  During bull phases, the RSI rarely gets below 40, because buyers usually step in to “buy the dips” and keep the momentum fairly constructive.  So if the price would break down, and the RSI would not hold that crucial 40 level, that could mean a bearish outlook is warranted.

Finally, we can use volume-based indicators to assess whether moves in the price are supported by stronger volume readings.  Here I’ve included the Accumulation/Distribution Line, which tracks the trend in daily volume readings over time.  We can see that the high in July resulted in a divergence, as the A/D line was trending lower.  If the A/D line would break below its June and July lows, marked by a dashed red line, that would represent a bearish volume reading for META.

Technical analysis is less about predicting the future, and more about determining the most probable scenarios based on our analysis of trend, momentum, and volume.  I hope this discussion shows how the outlook for META can be easily determined and tracked using the best practices of technical analysis!

RR#6,

Dave

PS- Ready to upgrade your investment process?  Check out my free behavioral investing course!

David Keller, CMT

President and Chief Strategist

Sierra Alpha Research LLC

marketmisbehavior.com

https://www.youtube.com/c/MarketMisbehavior

Disclaimer: This blog is for educational purposes only and should not be construed as financial advice.  The ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional.  

The author does not have a position in mentioned securities at the time of publication.    Any opinions expressed herein are solely those of the author and do not in any way represent the views or opinions of any other person or entity.

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Stock

Momentum Leaders Are Rotating — Here’s How to Find Them

Stock 1 Min Read

Is the market’s next surge already underway? Find out with Tom Bowley’s breakdown of where the money is flowing now and how you can get in front of it.

In this video, Tom covers key moves in the major indexes, revealing strength in transports, small caps, and home construction. He identifies industry rotation signals, which are pointing to aluminum, recreational products, and furnishings. Tom then demonstrates how to use StockCharts’ tools to scan for momentum stocks in emerging leadership groups — see why SGI tops Tom’s list. He ends with a discussion of post-earnings reactions from major names like GOOGL, TSLA, IBM, and LVS. 

And, of course, Tom wraps every idea with clear chart setups you can act on today. 

This video premiered on July 24, 2025. Click this link to watch on Tom’s dedicated page.

Missed a session? Archived videos from Tom are available at this link.

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Stock

S&P 500 Breaking Out Again: What This Means for Your Portfolio

Stock 3 Mins Read

The S&P 500 ($SPX) just logged its fifth straight trading box breakout, which means that, of the five trading ranges the index has experienced since the April lows, all have been resolved to the upside.

How much longer can this last? That’s been the biggest question since the massive April 9 rally. Instead of assuming the market is due to roll over, it’s been more productive to track price action and watch for potential changes along the way. So far, drawdowns have been minimal, and breakouts keep occurring. Nothing in the price action hints at a lasting change — yet.

While some are calling this rally “historic,” we have a recent precedent. Recall that from late 2023 through early 2024, the index had a strong start and gave way to a consistent, steady trend.

From late October 2023 through March 2024, the S&P 500 logged seven consecutive trading box breakouts. That streak finally paused with a pullback from late March to early April, which, as we now know, was only a temporary hiccup. Once the bid returned, the S&P 500 went right back to carving new boxes and climbing higher.

New 52-Week Highs Finally Picking Up

If there’s been one gripe about this rally, it’s that the number of new highs within the index has lagged. As we’ve discussed before, among all the internal breadth indicators available, new highs almost always lag — that’s normal. What we really want to see is whether the number of new highs begins to exceed prior peaks as the market continues to rise, which it has, as shown by the blue line in the chart below.

As of Wednesday’s close, 100 S&P 500 stocks were either at new 52-week highs or within 3% of them. That’s a strong base. We expect this number to continue rising as the market climbs, especially if positive earnings reactions persist across sectors.

Even when we get that first day with 100+ S&P 500 stocks making new 52-week highs, though, it might not be the best time to initiate new longs.

The above chart shows that much needs to align for that many stocks to peak in unison, which has historically led to at least a short-term consolidation, if not deeper pullbacks — as highlighted in yellow. Every time is different, of course, but this is something to keep an eye on in the coming weeks.

Trend Check: GoNoGo Still “Go”

The GoNoGo Trend remains in bullish mode, with the recent countertrend signals having yet to trigger a greater pullback.

Active Bullish Patterns

We still have two live bullish upside targets of 6,555 and 6,745, which could be with us for a while going forward. For the S&P 500 to get there, it will need to form new, smaller versions of the trading boxes.

Failed Bearish Patterns

In the chart below, you can view a rising wedge pattern on the recent price action, the third since April. The prior two wedges broke down briefly and did not lead to a major downturn. The largest pullbacks in each case occurred after the S&P 500 dipped below the lower trendline of the pattern.

The deepest drawdown so far is 3.5%, which is not exactly a game-changer. Without downside follow-through, a classic bearish pattern simply can’t be formed, let alone be broken down from.

We’ll continue to monitor these formations as they develop because, at some point, that will change.

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Stock

Chart Mania – 23 ATR Move in QQQ – Metals Lead 2025 – XLV Oversold – XLU Breakout – ITB Moment of Truth

Stock 2 Mins Read

Here are some charts that reflect our areas of focus this week at

XLU Leads with New High

Even though the Utilities SPDR (XLU) cannot keep pace with the Technology SPDR (XLK) and Communication Services SPDR (XLC), it is in a leading uptrend. XLU formed a cup-with-handle from November to July and broke to new highs the last two weeks. ETFs hitting new highs are in strong uptrends and should be on our radar.

Metal Mania in 2025

In a tribute to Ozzy, metals are leading the way higher in 2025. The PerfChart below shows year-to-date performance for the continuous futures for 12 commodities. Copper, Platinum and Palladium are up more than 45% year-to-date, while Gold is up 28.38% and Silver is up 35.30%. QQQ is up 10.52% year-to-date, but lagging these metals. The other commodities are mixed.

Multi-Year Highs for Silver and Copper

The next chart shows 11 year bar charts for five metals. Gold broke out in early 2024 and led the metals move with an advance the last 21 months. Silver and copper broke out to multi-year highs. Platinum broke above its 2021 high and Palladium got in the action with an 18 month high. There is a clear message here: metals are moving higher and leading as a group.  

Home Construction Hits Moment of Truth

The Home Construction ETF (ITB) hit its moment of truth as it rose to its falling 40-week SMA. Notice that ITB failed just below this moving average in August 2023. During the 2023-2024 uptrend, the 40-week SMA was more friendly as ITB reversed near this level in October 2023 and June 2024. ITB surged to the falling 40-week SMA in July, but the long-term trend is down and this area could be its nemesis.

Thanks for Tuning in!

See TrendInvestorPro.com for more…

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Investing

Horizon Minerals

Investing 10 Mins Read

Investor Insight

Horizon Minerals’ near-term cash-flow potential, large-scale gold resource base, and strategic processing infrastructure in the prolific Western Australian Goldfields position the company to transition into a sustainable, standalone mid-tier gold producer. Recent acquisitions, operational start-ups and high-grade resource expansions strengthen Horizon’s ability to leverage record gold prices and deliver consistent shareholder returns.

Overview

Horizon Minerals (ASX:HRZ,OTC:HRZMF) is an emerging standalone gold producer strategically positioned in the heart of Western Australia’s world-class goldfields. The company has built a robust portfolio of high-quality gold projects complemented by significant base and precious metal resources, all within easy haulage distance of key processing infrastructure.

Horizon currently holds 1.8 Moz of resources across 1,386 sq km of exploration tenure.

Following the transformational merger with Poseidon Nickel in early 2025 and the acquisition of the Gordons project in August 2025, Horizon now controls a total mineral resource of 1.82 million ounces (Moz) of gold at an average grade of 1.84 grams per ton (g/t), along with substantial silver, zinc, nickel, cobalt and manganese resources.

Central to Horizon’s growth strategy is the 2.2 Mtpa Black Swan processing facility, acquired through the Poseidon transaction. Located just 40 km north of Kalgoorlie, the plant is currently on care and maintenance but is fully permitted and connected to power and water. A low-capex refurbishment and conversion to a gold CIL circuit is underway, forming the backbone of Horizon’s plan to establish a sustainable ~100,000 ounce per annum production profile from late 2026.

The Black Swan processing facility is at the heart of Horizon’s stand-alone gold production strategy.

In parallel, Horizon is generating strong near-term cash flow from ore sales and toll milling arrangements at its Boorara and Phillips Find operations, respectively, both of which have delivered first gold in 2025. These operations, together with high-grade satellite deposits such as Burbanks, Penny’s Find, Cannon and the newly acquired Gordons Dam, will provide the feedstock for Black Swan’s initial five-year mine plan.

The company’s consolidated 1,386 sq km landholding spans some of the most prospective geological trends in the Goldfields, offering a mix of advanced development assets, near-mill open pits, and highly prospective exploration ground. With approximately 50,000 metres of drilling budgeted for FY25–26, Horizon is targeting both resource growth and upgrades in confidence across its portfolio.

Leveraging record gold prices and a strong balance sheet, Horizon is now at an inflection point – transitioning from a developer with multiple growth options into a fully integrated, cash-generating, standalone Western Australian gold producer.

Company Highlights

  • Emerging standalone gold producer with an extensive WA Goldfields portfolio and a total mineral resource of 1.82 million ounces gold plus significant silver, zinc, nickel, cobalt and manganese resources.
  • Acquisition of Poseidon Nickel delivers the 2.2 million tonnes per annum (Mtpa) Black Swan processing facility, strategically located 40 km north of Kalgoorlie, with refurbishment studies underway for conversion to a gold carbon-in-leach (CIL) plant.
  • Acquisition of the Gordons project from Yandal Resources adds 77 sq km of tenure near Black Swan, including the Gordons Dam deposit (365 kt @ 1.7 grams per ton gold for 20 koz) with strong exploration upside.
  • Continuous cash flow generation from two producing mines, via the ore sale agreement for Boorara (~AU$30 million estimated free cashflow at AU$3,600/oz) and the joint venture toll milling agreement at Phillips Find.
  • Record gold prices (>AU$5,000/oz) underpin robust margins and fund ~50,000 metres of drilling in FY25–26, targeting both resource growth and confidence upgrades.
  • Combined landholding of 1,386 sq km in Western Australia’s most productive gold belts, following the Poseidon and Gordons acquisitions

Key Projects

Boorara Gold Project

The Boorara gold project, located just 15 kilometres east of Kalgoorlie-Boulder, is Horizon’s cornerstone operation and the foundation of its near-term cashflow strategy. Over the past decade, extensive reverse circulation and diamond drilling has defined a substantial JORC 2012 mineral resource of 10.53 Mt grading 1.27 g/t gold for 428,000 ounces. Boorara is strategically positioned within trucking distance of multiple third-party processing facilities and only two kilometres from Horizon’s 100-percent-owned Nimbus silver-zinc project.

Mine operations at the Boorara gold project

Open pit mining commenced in August 2024, marking the start of Horizon’s transition to gold production. First ore was exposed and mined in late September 2024, with the inaugural gold pour achieved in January 2025. Mining operations are planned over approximately 14 months, with processing to occur over 19 months. A binding ore sale agreement with Paddington Gold provides for the processing of 1.24 Mt of Boorara ore at their Paddington mill until Q2 2026. The agreement is forecast to deliver more than AU$30 million in free cash flow at a gold price of AU$3,600/oz, with upside potential given current spot prices exceeding AU$5,000/oz.

Importantly, Boorara is not just a standalone deposit; it is the central baseload feed source in Horizon’s integrated production plan. It will be supplemented by higher-grade satellite ore from projects such as Burbanks, Penny’s Find, Cannon, Phillips Find and Gordons Dam. This blend of tonnage and grade is designed to optimise mill feed once Black Swan is recommissioned, extending the life of mine and improving overall project economics..

Phillips Find Gold Project

The Phillips Find gold project, 45 kilometres northwest of Coolgardie, is a high-grade goldfield with a production history of about 33,000 ounces. Horizon is advancing the project under a low-risk joint venture with BML Ventures, which funds and manages all mining and operational activities.

First ore was mined in late 2024, with the initial gold pour in February 2025 from toll treatment at FMR Investments’ Greenfields mill. Early campaigns processed 56,300 dry tonnes at 1.63 g/t gold for 2,807 ounces, sold at an average AU$4,894/oz, generating approximately AU$13.7 million in gross revenue to the JV.

Milling agreements include capacity at the Greenfields mill from February to June 2025 and a September-October 2025 campaign for 70,000 tonnes at Focus Minerals’ Three Mile Hill plant. An additional 80,000 tonnes of capacity has been reserved at Greenfields for future ore, giving Horizon strong processing flexibility while complementing production from Boorara and other satellite deposits.

Burbanks Gold Project

Horizon’s high-grade growth asset, the Burbanks gold project, lies nine kilometres southeast of Coolgardie on the prolific Burbanks Shear Zone. With historical production exceeding 420,000 ounces, Burbanks now hosts 465,000 ounces at 2.80 g/t gold across open pit and underground resources. The deposit remains open in all directions, and recent drilling has demonstrated strong potential for significant extensions, with a major 30,000 metre drill campaign underway to support the Black Swan five-year mine plan.

Gordons Project

In August 2025, Horizon expanded its near-mill project pipeline with the acquisition of the Gordons project from Yandal Resources. This 77 sq km package, only 10 kilometres from the Black Swan facility, includes the Gordons Dam deposit with 20,000 ounces in resource and multiple drill-ready prospects, such as Star of Gordon and Malone. The strategic location and exploration upside of Gordons make it an ideal fit for Horizon’s centralised processing strategy.

Black Swan Processing Facility

Existing flotation circuit and planned changes to facilitate gold production at Black Swan

At the heart of Horizon’s stand-along gold production strategy is the Black Swan processing facility, secured through a February 2025 merger with Poseidon Nickel. This 2.2 Mtpa concentrator, currently on care and maintenance, is being refurbished and converted to include a gold CIL circuit. All necessary approvals are in place, and engineering studies led by GR Engineering are progressing towards first gold production from Black Swan in late 2026. The plant’s location and capacity offer Horizon the ability to unlock value from its own resources and potentially treat stranded third-party ores.

Other Projects

Cannon Underground Project

  • Fully permitted high-grade underground project 30km ESE of Kalgoorlie
  • Pre-feasibility study complete

Penny’s Find

  • High-grade UG project with MRE of 0.43Mt @ 4.57g/t Au for 63koz
  • Pre-feasibility completed December 2024

Nimbus Silver-Zinc Project

  • 12.1 Mt @ 52 g/t silver, 0.2 g/t gold, 0.9 percent zinc for 20.2 Moz silver, 77 koz gold, 104 kt zinc
  • High-grade core: 0.26 Mt @ 774 g/t silver, 12.8 percent zinc
  • Concept study supports concentrate production pathway

Management Team

Ashok Parekh – Non-executive Chairman

Ashok Parekh has over 33 years of experience advising mining companies and service providers in the mining industry. He has spent many years negotiating mining deals with publicly listed companies and prospectors, leading to new IPOs and the initiation of new gold mining operations. Additionally, he has been involved in managing gold mining and milling companies in the Kalgoorlie region, where he has served as managing director for some of these firms. Parekh is well-known in the West Australian mining industry and has a highly successful background in owning numerous businesses in the Goldfields. He was the executive chairman of ASX-listed A1 Consolidated Gold (ASX:AYC) from 2011 to 2014. He is a chartered accountant.

Warren Hallam – Non-executive Director

Warren Hallam is currently a non-executive director of St Barbara Limited and Poseidon Nickel Limited, and non-executive chairman of Kingfisher Mining Limited. Hallam has built a strong track record over 35 years in operations, corporate and senior leadership roles across multiple commodities. This includes previous Managing Director roles at Metals X Limited, Millenium Metals and Capricorn Metals. Hallam is a metallurgist with a Master in Mineral Economics from Curtin University.

Grant Haywood – Managing Director and Chief Executive Officer

Grant Haywood brings over three decades of experience in both underground and open-cut mining operations. During his career, he has served in senior leadership capacities in various mining companies, guiding them from feasibility through to development and operations. His experience spans various roles within junior and multinational gold mining companies, predominantly in the Western Australian goldfields, including positions at Phoenix Gold, Saracen Mineral Holdings, and Gold Fields. He is a graduate of the Western Australian School of Mines (WASM) and has also earned a Masters in Mineral Economics from the same institution.

Julian Tambyrajah – Chief Financial Officer & Company Secretary

Julian Tambyrajah is an accomplished global mining finance executive with more than 25 years of industry expertise. He is a certified public accountant and chartered company secretary. He has served as CFO of several listed companies including Central Petroleum (CTP), Crescent Gold (CRE), Rusina Mining NL, DRDGold, and Dome Resources NL. He has extensive experience in capital raising, some of which includes raising US$49 million for BMC UK, AU$122 million for Crescent Gold and AU$105 million for Central Petroleum.

Stephen Guy – Chief Geologist

Stephen Guy is a geologist with over 25 years of experience in the mining industry, specialising in exploration, production, and project start-ups for both open pit and underground operations. His career spans key regions in Australia, including Western Australia, New South Wales, and Queensland, where he has collaborated with leading companies such as BHP, Newcrest, St Barbara Gold, Fortescue Metals Group (FMG), and Gindalbie Metals. Guy’s expertise covers a diverse range of commodities, including gold, copper, nickel, base metals, and iron ore.

Rob Waugh – Non-Executive Director

Rob Waugh is a senior mining executive with more than 35 years’ experience in the resources sector, operating predominantly in gold and base metals. With a strong track record of exploration and discovery success, Waugh has held senior exploration management roles at WMC Resources and BHP and was previously the managing director of Musgrave Minerals, which was acquired for AU$200 million by Ramelius Resources in 2023.

This post appeared first on investingnews.com

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Securities Disclosure: I, Charlotte McLeod, hold no direct investment interest in any company mentioned in this article.

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